Founder & CEO of Preferental

After completing his Honours in Risk Management Ross joined Momentum Investment where he was responsible for implementing a new innovative pricing process and methodology that resulted in a cost savings running into the millions. He went on to spearhead one of the largest product consolidation projects in the companies history and as a direct result of this successful implementation he was requested to conceptualise and implement a new innovative digital onboarding process for their high net worth individuals where he reported directly into the companies executive team.

Ross later joined Deloitte as a Senior Consultant in Strategy and Innovation serving Banking and Insurance and was responsible for implementing a Target Operating Model for one of their largest investment unitisation clients. He also worked with Liberty where he helped develop a short-term insurance product that would prove to be competitive in South Africa and the rest of Africa. Ross was also onboard with the core team tasked to plan, development and implement a virtual bank for Barclays

Ross later left Deloitte and founded one of SA’s first residential PropTech companies helping landlords (in- and outside of SA) manage their property portfolios while guaranteeing their rent. Ross has helped shape the SA rental industry by optimising technology, unlocking economic value and passing this saving onto landlords to ultimately increase their overall yields while removing their financial stress.